On March 30th, 2016, there were already at least 4.62 billion websites indexed. Yet 75% of these websites are not active but parked domain names only. (Quora, 2017). With over 1 billion active websites nowadays. It still can feel a little challenging to measure the impact of your own individual website.
That is where Google Analytics comes in handy. It has become an industry standard. This fast, free and flexible digital analytics tool, provides insight in:
Google Analytics is not the only digital analytics tool, but it is by far the best tool to measure web traffic. Hotjar is a good alternative but still less known. To use Google Analytics for your WordPress site, you need to install a “tracking code” to your website. So, the chosen digital analytics tool can access your website to collect statistics.
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