Download Link

Do you want to Download Link learn how to add a download link to your PDFs and other files in WordPress?


Including a download link in your WordPress post allows your users to quickly download guides, videos, photos, and even premium items.

We’ll show you how to add a download link to your WordPress site step by step in this post.

Why Add a Download Link for Files in WordPress?

You make it simple for your visitors to download eBooks, movies, photos, plugins, and other material and documents you post to your site by include a download link for your WordPress files.

This makes it simple to provide special material for your visitors, which will aid in the growth of your email list.

You could also give some of these files out as a freebie to your most loyal readers to assist develop your relationship and brand.

You can also set up a basic membership site to host your members-only tutorials and other material behind a barrier.

As a result, let’s have a look at how to add a download link in WordPress. Simply click on one of the fast links below to get to the technique you wish to employ.

Use the built-in WordPress options to create a simple download link.
Using OptinMonster, create a popup download link in WordPress.
In WordPress, add premium members-only download links.

The block editor is the simplest way to create a download link in WordPress. To add a download link to a page or post, simply open it and click the ‘Plus’ add block button.

Then look for the word ‘File’ and click the block.

Add file block in posts or pages

Then, you can upload a file by clicking the ‘Upload’ button or choose one you’ve already uploaded to your media library.

Upload file or select from media library

Once you’ve added a file, the download link will appear automatically. When your users click this, the file will be downloaded.

Simply click on the text and edit it to alter the link’s name.

Edit download link text

Depending on the type of file you entered, you may set different display choices in the right hand panel.

If you upload a PDF file, for example, you may choose whether the link goes straight to the media file or to a separate attachment page.

By selecting the option, you may also make the download open in a new tab.

By choosing the ‘Show download button’ checkbox below, you can also put a download button next to your link.

Change download link display settings

To make your download link active, click the ‘Save’ or ‘Publish’ button once you’ve completed making changes.

You can now see your download link in action on your WordPress website.

Download link plus button example

Add a Simple Download Link by Uploading Files to Media Library


You may also add a download link to a file by first uploading it to your media library by going to Media > Add New and then uploading your file.

Add new media files

After that, you must open the file by clicking on it.

Copy the URL and paste it into the ‘File URL’ field.

Copy file URL

Now, you can navigate to the post or page where you want to add the download link.

Then, add some text, click the ‘Link’ icon and paste the URL you just copied into the box.

Add link for download

By pressing the ‘Open in new tab’ toggle, you may also make the link open in a new tab.

You may modify the link colour, size, font, and more on the right-hand side of the screen.

Download link example

You may also use the OptinMonster plugin to add download links to your site. It’s one of the most popular popup and lead generating plugins for WordPress, with over 1.2 million installations.


It features a special feature that allows you to construct on-click popups that appear when a user clicks a link. These can be used to distribute content upgrades, digital downloads, downloads that are requested via email, and more.

The Zeigarnik effect is used in this form of popup. Users who begin an action are more likely to complete it, according to this psychological theory.

Users are more inclined to utilise your download or submit their email addresses if they’ve previously shown interest.

Link click popup download example

See our post on how to open a WordPress popup form when a link or image is clicked for additional information.

You may also track and manage your file downloads to determine what your users are most interested in. See our tutorial on how to manage, track, and control file downloads in WordPress for more information.

You have a few different alternatives if you want to sell downloaded files on your WordPress site or build a members-only section.

The MemberPress plugin may be used to create a membership site or offer online courses. It’s the greatest WordPress membership plugin for creating membership levels, adding members-only protected downloads, creating courses, and adding lessons, among other things.

You may also utilise the widely used Easy Digital Downloads plugin. This plugin is designed to help you offer premium downloads such as eBooks, music, software, and other digital content. It has recurring subscriptions, licencing support, and password-protected downloads, among other features. This is the method via which we sell our plugins.

Use the SiteGround EDD hosting plan to get started, which makes setup simple, or get the plugin from the Easy Digital Downloads website.

Easy Digital Downloads

After then, you may sell downloads as separate goods or give them away for free in return for people’s email addresses.

We hope this tutorial on how to add a download link in WordPress was helpful. You might also be interested in our guide to registering a domain name and our expert selections for the top free virtual business phone number applications.




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