Transactional emails are a key piece of your order fulfillment process. They update your customers on their order status, provide valuable information about policies and returns, and are opportunities to encourage repeat sales.
In fact, transactional emails have an open rate of 80-85%, while most marketing emails only average around 20-25%. In spite of those impressive numbers, the majority of businesses don’t customize their transactional emails. And if they’re generic, it’s likely that your shoppers will simply glance at the information they need and move on. This is a big missed opportunity!
Customizing the content of your emails builds trust by providing helpful information that will enable shoppers to make the most of their purchase. Using your own colors, fonts, and language reinforces your brand, provides consistency, and helps you be remembered. And including related products and coupon codes can even lead to additional purchases.
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